Building Strategy from the Middle: Reconceptualizing Strategy Process

Building Strategy from the Middle: Reconceptualizing Strategy Process

ISBN: 0761906452

ISBN 13: 9780761906452

Publication Date: March 15, 2000

Publisher: Sage Publications, Inc

Pages: 216

Format: Paperback

Authors: Steven W. Floyd, Bill Wooldridge

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This ground-breaking book reframes the perspective taken in most strategy research in two key ways: by describing organizational renewal from a middle-level perspective and by reconceptualizing the theoretical basis for strategy process research. Part I reviews the existing literature in the strategy process, including recent literature on strategic renewal. Part II builds the theoretical basis for a middle level perspective, focusing on knowledge development, social network analysis and organizational trust. Part III moves from synthesizing existing research toward the development of a model for conducting research from a middle-level perspective.

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